If you have decided to start a web hosting business on your own, you will need to carefully plan out and execute all the necessary steps to make this lucrative business prosper. Choosing the right name for your business is one of the first steps you will need to make on this journey. You also need to remember that potential clients will decide whether to choose your company or not, not because of its name but because of the reputation that stands behind that name.
Although you will need to build up your name and your reputation from scratch, by choosing the right name you will be able to considerably shorten the process.
- If possible, choose a domain name that is not brand new. It would be best if you could buy a domain name that has been registered for at least several years. Your prospects will want to know how long have you been in hosting business and they will not ask that question directly, but will simply check your ‘WhoIs’ record, where they will be able to see the domain’s age. It is better that that they don’t find a name that has just been registered.
- Choose a domain name which is SEO friendly. By choosing a domain name with the word hosting in it, you will improve the chances of search engine robots picking up your name and placing it on better positions on related searches later on. If your domain is brand new, it will take some time for it to happen, but it is a good thing to have in the long term.
- Be careful not to choose overly complicated name that is easily misspelled or misheard. It would be best if you choose a simple, yet resonant name that is easy to remember and pick up in a conversation.
- When choosing a name for your company, it does not have to match the name which you chose for your domain. You can feel free to name your company whatever way you deem describes you and your company’s identity the best. So you can have a domain name which is something along the lines of wonderhosting.com and still name your company Citadel of Wonders. Ltd.
These simple tips will help you get initial advantage with your newly started web hosting business. They are not of crucial importance, but can provide much needed boost that every entrepreneur will welcome.